[ Built for the platform, and for its reviewers ]
Native iPhone and iPad apps in Swift, built to Apple's guidelines rather than to a design that ignores them. Most rejected submissions fail on things that were decided months earlier, and those decisions are where the work is.
Native iPhone and iPad apps in Swift, built to Apple's guidelines rather than to a design that ignores them. Most rejected submissions fail on things that were decided months earlier, and those decisions are where the work is.
Tell us which platform features you needNavigation, gestures and system controls behaving the way an iPhone owner expects. An app that fights the platform feels wrong before anyone can say why.
Account deletion, sign-in options, purchase rules and permission prompts settled in design. These are what rejections are actually made of.
Local persistence and a sync strategy, because a phone spends part of its life on a bad connection and an app that only works online feels broken.
Privacy manifest, tracking prompts and permission strings that say what you actually do with the data — which the review process now checks properly.
Apps for the App Store with onboarding, notifications, payments and the offline behaviour that decides whether people keep them installed.
Field, sales and operations apps distributed inside the business, with MDM, SSO and offline-first data capture for people who are not near a network.
Inherited Objective-C or old Swift apps brought current: Swift version, SwiftUI where it pays, and back on to a supported deployment target.
Native iOS when the app leans on platform features, performance or feel. Where it does not, Flutter or React Native may serve you better across both stores — and we will say so.
Navigation patterns, dynamic type, dark mode and accessibility settled in design rather than fought over in build.
What lives on the device, what syncs, and what happens on a conflict. This decision shapes the whole app and is painful to revisit.
SwiftUI with UIKit where it is still stronger, structured concurrency for anything asynchronous, and previews so screens can be reviewed as they are made.
A small older device and a current one, on a poor connection. The simulator will not show you the performance or the network behaviour that matters.
TestFlight for a real beta, a submission with the review notes and demo account prepared, then crash monitoring and a release cadence after launch.
iOS users expect an app to behave like an iPhone app, and they notice within seconds when it does not. Navigation that does not go back the way it should, text that ignores dynamic type, a modal that cannot be dismissed by swiping — none of it is a bug and all of it reads as cheap.
The second thing that decides these projects is App Review. Rejections are rarely about code quality; they are about account deletion, sign-in requirements, purchase rules and permission prompts that describe something other than what the app does. Those are design decisions, and we settle them at the start rather than in a resubmission cycle.
Following them costs less than fighting them, and the result feels right to the person holding the phone.
Account deletion, purchase routes and permission strings decided early. Discovering them at submission costs weeks.
Performance, thermals, camera and network behaviour only tell the truth on real hardware, including one older device.
It is now capable enough to build a whole app, with UIKit reached for in specific places. New projects starting in UIKit need a reason.
Apple now requires declared reasons for certain APIs and manifests from third-party SDKs. Dependency choices have become a compliance question, not just a technical one.
Async/await and actors made concurrent code in iOS apps readable, and strict concurrency checking catches whole categories of race at compile time.
Native iOS when the app depends on platform features, needs the best possible performance and feel, or is iPhone-only. Cross-platform when you need both stores on one budget and the app is mostly screens, forms and API calls. We ask what the app actually does before recommending, because the honest answer is often cross-platform.
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